With increased media attention on the environment, Generation Z and Millennial shoppers have shown and surveyed to be more interested in ethical and sustainable shopping than their older counterparts. Generation Z, people who are born after 1995, has made up $44 billion of the retail and buying force this past year. Meaning, this demographic will…
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Its hard to think of an Italian designer more renowned and famous than Ferragamo. His precious designs and precision in his craft makes his store and museum a true hidden gem of Florence. The museum is located underneath the flagship store located in Palazzo Spini Feroni. One of the most unexpected things I found when…
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Where catwalk and street wear collide, how to spend your next Fashion Week in Milan. An inside look on Autumn/ Winter trends, looks from Francesca Liberatore show, a show with an ethical cause. Milan has always been considered one of the epicenters for fashion, with huge designer names like Gucci, Salvatore Ferragamo, Emilio Pucci,…
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When visiting LuisaViaRoma, one cannot help but be seduced by the digital window display, lights, interior design, music, and (of course) the more than 12,000 luxury fashion objects available in their stock! During LdM’s Fashion Communication Class, we had the opportunity to visit LuisaViaRoma, one of the most famous concept stores worldwide. We learned about…
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Do you remember the last time you went shopping in Florence? How was your experience? For those lucky individuals who have visited any of the boutiques located in Via de’ Tornabuoni, the answer might be “dreamy”. The reason? It’s Florence’s luxury street par excellence! One just needs to walk through the famous street and observe the…
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